Being a Design Thinking Company

Case Study

A Design Company in Brazil asked us……

‘We see a big market for design thinking in Brazil, how do we
reposition ourselves and our practices to serve this market?’

The Design Doctors became part of the Design company for 4 months to explore how to…

Step 1: Update their design thinking practices, by co-creating a new service and delivering social innovation and design thinking workshops with local government, NGOs, start-ups and design businesses in Belo Horizonte, Recife and Rio.

Step 2: Following step 1, reflect and update their design and client engagement processes, through a series of Design Doctors health checks.

Step 3: Form a partnership with a world-leading, design-driven innovation company to support the continued growth of their company.

The outcome of this egg-sploration was:

1. Updated their strategy, skills and practices to better position the company in the Brazilian market.
2. Created a partnership to support continued growth in the company.

We received the following egg-cellent feedback from the team:

““The Design Doctors helped at us to achieve the desire for build a methodology based in Design Thinking approach to work with social issues from our local community. The knowledge gained from The Design Doctors working alongside our team were crucial in helping us to reach a successful transition from an interaction design company to a design thinking company. The Design Doctors workshops helped us to articulate what we do, and changed the way we engage with clients at the start of projects. We now do this through co-creation workshops, which has resulted in a new strategy and positioning for our company.

We highly recommend The Design Doctors, whose service would make a great asset to any organization.”